As part of the Marketing Committee for the sold-out 2024 CREW Network Convention in Vancouver, I played a key role in promoting the event and driving awareness at the local chapter level. We achieved record attendance by Canadian CREW members from all six Canadian chapters, including over 100 from the local Vancouver Chapter alone.

The marketing strategy included planning and rolling out a six-month social media campaign leading up to the event, which involved interviewing and featuring monthly spotlights on Convention past-attendees to drive engagement. Content was distributed through Instagram, LinkedIn, and the CREW Vancouver E-blast.

As the committee graphic designer, I created marketing assets and social media graphics and coordinated with other CREW chapters and committees to promote ticket sales, sponsorships, and tour registrations. During the convention, our team provided day-of social media coverage through Instagram stories, including editing daily recap videos of keynote speakers and tours.

My efforts earned me the CREW Vancouver Volunteer MVP Award for outstanding contributions to the convention’s success.